BLAKUS is a French accessory brand established in 2016, its flagship product is the backpack with the singularity of being all over hand-embroidered using a unique savoir-faire. The construction of the bags is utterly immaculate and the finishing details are done with unparalleled care. This venture was born out of a desire to find a truly new and exciting concept in fashion accessories leading to the ‘FIRST ANTHEM’ collection (Concerto, Maestro, Crescendo and Alto) made of a large and small backpack and a 2-in-1 belt bag/clutch for each story.

The tactile and visual textures, colors and patterns of every item are revealed especially when the bags are worn and light hits the surface, bringing them to life in a subtle dance of scattered reflections of light and shadow.

The BLAKUS backpack was thought as a work of art onto a practical accessory, a laid-back but yet sophisticated couture spirit aimed at a cross-generational mix of avant-garde, connoisseur women and men who aspire to a slightly edgy aesthetic, and are uncompromising when it comes to quality and design.


Nawell founded her Parisian brand BLAKUS in 2016, the culmination of her evolution in the fashion industry where over many years, with determination and passion, collaborating with several highly recognized and talented designers, she acquired precise skills and an intimate knowledge of the medium of embroidery in fashion. The BLAKUS brand was born out of a desire to find a truly new and exciting concept in fashion accessories.


“The details are not the details. They make the design.”

Charles Eames

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